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The Assessment of Behaviour Aspects of River Pollution<br />

In Mulong Village, Kelantan.<br />

Che Nur Anishah binti Che Ismail<br />

Supervisor: Dr. Latifah Binti Abdul Ghani<br />

Bachelor of Management (Policy and Social Environment)<br />

School of Social and Economic Development<br />

This study explains the causes of river water pollution and the ways to overcome it in<br />

Mulong village, Kelantan. The respondents of this study were residents of Mulong<br />

village. The method used by the researcher is descriptive method. By using Simple<br />

Random Technique, 70 respondents over 443 populations of Mulong village were<br />

chosen to answer the questionnaire. In addition, researchers also interviewed several<br />

officers from government stakeholders for information to reinforce the results of<br />

studies. The study found that 62.9 percent of the respondents strongly agreed that<br />

the discharges rubbish into the river is the main cause of the water pollution.<br />

Therefore, it is highly recommended that the parties’ involments undertake continuous<br />

monitoring so that action can be taken against those who pollute the river water. In<br />

addition, researchers also suggest that communities take part in regular mutual<br />

activities and create programs to raise awareness among residents.<br />

Keywords: Water Pollution, River Pollution, Cause, Communities,<br />

1362 | UMT UNDERGRADUATE RESEARCH DAY 2018

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