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The Effect of Digital Economics towards Entrepreneur’s Profit<br />

Muhamad Azizi bin Ahmad<br />

Supervisor: Dr. Noorhaslinda Binti Kulub Abd Rashid<br />

Bachelor of Economics (Natural Resources)<br />

School of Social and Economic Development<br />

Digital economics becoming a world-wide phenomenon in nowadays situation. In<br />

addition, the revolution in digital industry enhancing people to use digital platform<br />

towards economics profit. The aim of this paper is to identify the effect of digital<br />

economics towards the entrepreneur’s profit. The variables that being use in this<br />

research namely entrepreneur’s profit as the dependent variable. While, the<br />

independent variables can be explained by digital technology, service quality and<br />

expenditure cost. Primary data were used in this study and the data were analysed<br />

using Multiple Linear Regression method. Findings showed that most of the<br />

independent variables (X) directly effects the dependent variables (Y), such as service<br />

quality and expenditure cost. As conclusion, this study should be as references for<br />

society in order to help them to understand how digital economics effecting income.<br />

Keywords: Digital economics, primary data, multiple linear regression.<br />

1431 | UMT UNDERGRADUATE RESEARCH DAY 2018

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