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The Economic Value of Volunteers for Coral Reef Conservation Program:<br />

Replacement Cost Method<br />

Nur Adilah Binti Jamil<br />

Supervisor: Dr. Roseliza Binti Mat Alipiah<br />

Bachelor of Economics (Natural Resources)<br />

School of Social and Economic Development<br />

This study is related to the economic value of volunteers for coral reef conservation<br />

programs at Pulau Perhentian which aimed to investigate the willingness to participate<br />

in volunteer program while taking into account the influence of demographic factors<br />

of the respondents as well as their motivation level. To achieve these objectives, a set<br />

of questionnaire was used as the main instrument and distributed among 100 visitors<br />

that randomly selected. Data analyzed by using the replacement cost method through<br />

SPSS software. This study found that the visitor willingness to participate in the<br />

program is on a high level which influenced by demographic factors such as gender,<br />

age, education level, as well as the holiday period. Besides, high level of motivation<br />

of the visitors also affect their willingness to participate in volunteer program. Overall,<br />

this volunteer program is seen to have a great potential in order to maintain the<br />

natural treasures.<br />

1406 | UMT UNDERGRADUATE RESEARCH DAY 2018

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