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Innovation and Performance of Halal Products:<br />

Case Study of Kuala Terengganu<br />

Nurul Farahana binti Wagimin<br />

Supervisor: Dr. Noor Haslina binti Mohamad Akhir<br />

Bachelor of Economics (Natural Resources)<br />

School of Social and Economic Development<br />

Small and Medium Enterprises (SME) contribute substantially to national development<br />

and provide employment opportunities to locals. However, the SME will thrive by using<br />

innovation in production and sales value of SMEs will increase. The study was conducted<br />

to study the SME business profile and the impact of innovation on SME's sales value<br />

performance. The data were 30 SMEs around Kuala Terengganu using questionnaire and<br />

interview session. The findings show that 12 SMEs who have education at SPM level<br />

innovate in their production.<br />

Keywords: Small and Medium Industry, Innovation, Sales Value Performance<br />

1502 | UMT UNDERGRADUATE RESEARCH DAY 2018

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