merged

Factors Influencing Youth Intention towards Dining In Themed Restaurant in
Bandar Baru Bangi, Selangor.
Nur Fazlin Shahira Binti Zulkiple
Supervisor: Dr Siti Nur’afifah Binti Jaafar
Bachelor of Food Science (Food Service and Nutrition)
School of Food Science and Technology
Rising of themed restaurant can be seen in Malaysia especially in Bandar Baru Bangi. This
type of restaurant is usually visited or dined by youth as the customers. The purpose of
this study is, (1) to determine the perception of quality, influence of advertisement,
customer retention program, self-concept/congruence and satisfaction on youth intention
towards dining in themed restaurant, (2) to examine the relationship between
independent variables and dependent variable and (3) to compare study variables with
socio demographic profiles. Data will be obtained through survey by mean of
questionnaires to 150 youths in Bandar Baru Bangi. Data will be analysed for descriptive
and inferential statistical analysis using SPSS version 25. It is expected that all
independent variables will influence dependent variable and certain demographic profiles
may have different responses towards study variables. The result obtained from this study
may help the restaurant’s operators to strengthen their restaurant’s operations.
1194 | UMT UNDERGRADUATE RESEARCH DAY