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Social Innovation in Public Transportation Services:
Uber and Grabcar
Nurul ‘Ain Nabila bt Baderus
Supervisor: Dr NoorHaslinda bt Kulub Abd Rashid
Bachelor of Economics (Natural Resources)
School of Social and Economic Development
Public transport services such as Uber and Grab Car are the latest example of social
innovation that have changed the way of transportation especially in Malaysia. The
objectives of this study is to i) identify factors that bring the attractiveness of this new
social innovation compared to taxis or the other public transportation, ii) to identify
how this public transportation social innovation contribute to the society wellbeing and
iii) to identify shortcoming and recommend alternatives that are potential to the
betterment of this services. This study have collected data and opinion from 100
participants that have used this public transport services. The study have concluded
that there are three main categories of independent variables that are very significant
in these study. The three main variables are safety, cost-effective and gender of the
respondent. In conclusion, hoped that this services will be the top choice in public
transport services, more customer-friendly and more advanced.
1433 | UMT UNDERGRADUATE RESEARCH DAY 2018