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The Effectiveness of Car Free Day at Universiti Malaysia Terengganu (UMT)
Wan Natrah Wan Mansor
Supervisor: Dr. Siti Nur ‘Atikah Zulkiffli
Dr. Siti Falindah Padlee
Bachelor of Management (Marketing)
School of Business and Maritime Management
The purpose of this paper is to analyze the literature hypothesizing health impact,
environment, facilities and greenhouse gas emission as contributing to the effectiveness
of the car free day program implemented in the Universiti Malaysia Terengganu (UMT).
The aim of this study is to stimulate the replacement of car driving with cycling or walking
on campus ground so that the initiative of the car free day program can be a successful
and continuous activity implemented in the UMT. Lack of consideration particularly on the
benefit of the car free day program will only lead to difficulties in implementing the
program effectively and efficient. This study is based on an empirical work that analyzes
data from questionnaires distributed to 375 UMT staff and students, selected using the
stratified random sampling technique. An analysis from the preliminary study from four
variable framework are hypotheses accepted where it give significant benefits to health
and facility, and significant reduction on environment and greenhouse gas emission.
Keyword: Effectiveness, Health, Environment, Facility, Greenhouse Gas Emission
1559 | UMT UNDERGRADUATE RESEARCH DAY 2018