merged

Economic Valuation of Endangered Species (Malayan Tiger)
Jamil bin Johari
Supervisor: Dr. Mahirah binti Kamaludin
Bachelor of Economics (Natural Resources)
School of Social and Economy Development
The objective of this study was to assess the respondents’ willingness to pay (WTP)
for the conservation and preservation process of Malayan tiger using the Contingent
Valuation Method (CVM). A total of 150 respondents were chosen at random in this
study, and there were five pricing categories offered to the selected respondents to
determine the level of pricing willing to be paid by respondents. In addition, this study
also evaluated respondents’ willingness to pay for the conservation fund of Malayan
tiger. Kuala Nerus district was the area selected for the study and there were four
variables used, namely bid price, education level, age, and income. It was found that
there are three factors influencing the respondents’ willingness to pay, namely bid
price, income and age where the average value of the willingness to pay (WTP) of
individuals is of RM 5.32. This study employed SPSS Statistics 25 software to analyse
data descriptively and Binary Logistic Regression method.
Keywords: Malayan tiger, Economic Value, Willingness To Pay (WTP), Contingent
Valuation.
1411 | UMT UNDERGRADUATE RESEARCH DAY 2018