merged

Knowledge, Perceptions, and Attitudes towards Amanah Saham Nasional Berhad
(ASNB) Unit Trusts: A Case Study for Universiti Malaysia Terengganu
Anis bt Abdul Rahman
Supervisor: Dr. Nurasyikin Jamaludin
Puan Mimi Aizreen Hamzah
Bachelor of Accounting
School of Maritime Business and Management
Unit trusts are investment products created by asset management companies. The
resources from individual investors are pooled together and invested in diversified
portfolio of securities. This study aims to explore the knowledge, perception, and attitudes
of academic professionals towards Amanah Saham Nasional Berhad (ASNB) unit trusts.
In particular, this study will examine whether demographic characteristics such as age,
gender, income, and family size have significant effect on the perception and attitudes
towards ASNB unit trusts investment. Besides, fund selection criteria will be examined,
as well as information sources for investment. This study will utilize self-administered
questionnaires survey among a sample of 200 academic professionals at Universiti
Malaysia Terengganu. The collected data will be analysed using SPSS software. The
expected results of this study will provide useful information for ASNB in better promoting
its products, as well as to sustain its competitive position in the unit trust industry.
1506 | UMT UNDERGRADUATE RESEARCH DAY 2018