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Identifying Factors that Affecting the Business Involvement among<br />

University Students<br />

Farah Hamizah binti Suhaimi<br />

Supervisor: Dr. Mohd Nasir bin Nawawi<br />

Bachelor of Economics (Natural Resources)<br />

School of Social and Economic Development<br />

This study aims to analyze the factors affecting involvement of students carrying out<br />

business activities in universities. Structured questionnaire was developed to measure<br />

extrinsic motivation, intrinsic motivation, entrepreneurship education and family<br />

background on involvement of students in business. The results showed that exposure<br />

towards entrepreneurship education at university and intrinsic motivation factors<br />

influence the involvement of students in business. Therefore, the government should<br />

introduce and strengthen entrepreneurship education and streamline the intrinsic<br />

motivation among students to be more likely to venture into entrepreneurship after<br />

graduation.<br />

1388 | UMT UNDERGRADUATE RESEARCH DAY 2018

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