merged

The macro environmental factor that affects Ipoh Cargo Terminal (ICT)
development copes with one belt one route project (OBOR)
Intan norjiha ishak
Dr. Loke Keng Bin
Bachelor of Management (Maritime)
School of Maritime Business and Management
This research is being done to analyse the Ipoh Cargo Terminal Development
that can copes with One Belt One Route Project (OBOR). ICT is one of inland dry
port that located in peninsular of Malaysia; this research is focus to look how ICT
ready to adapt with OBOR project that will do at east coast of Malaysia. The
problem statement of this research is China has developed the idea of "One belt,
one route" project as the land route as an initiative to ship goods and passengers
in a short time from China to Europe and through several other countries
including Malaysia. In this situation, Ipoh Cargo Terminal as the Inland Dry Port
that the function for place to distribution the cargo of raw material like iron ore
need to requires for development to how this ICT can copes with one belt one
route project. Then, the objective in this research is to identifying the important
macro environmental factors affecting the ICT development with OBOR project
by using PESTEL analysis and for the second objective is to prioritize the
dominant macro environmental factors which influence the ICT with OBOR
project by using AHP analysis. This research is used Analysis Hierarchy Process
(AHP) as the qualitative method, function of AHP is to making the comparison
between the main criteria and sub-criteria to look which the criteria is most
important. The questionnaire is constructed from the research framework and
there are fourth-teen expert from Ipoh Cargo Terminal is targeted as respondent
to answer the questionnaire. The results show that Technology factor (42.9%)
is the most significant main criteria in PESTEL analysis followed by economic
(19.7%), environment (14.0%), social (12.6%), legal (7.3%) and political
(3.5%) factor. Technology is important to ICT to copes with OBOR because it
gives the advanced to the inland port especially ICT. This research is to
contribute to learn new information during phase of OBOR project and to
construct public awareness for OBOR project.
1598 | UMT UNDERGRADUATE RESEARCH DAY 2018