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Consumer Purchase Intention toward Gym Supplement Product among
Public University Students
Syed Ahmad Amiruddin Tuan Amran
Supervisor: Dr. Noor Fadhiha Mokhtar
Dr. Zuha Rosufila Abu Hasan
Bachelor of Management (Marketing)
School of Business and Maritime Management
The purpose of this study is to examine the consumer purchase intention towards gym
supplement products. This study highlights four (4) antecedents that influences consumer
purchase intention toward gym supplement product which are social influence,
effectiveness, price and quality and safety. This study applied quantitative study which
through self-administered questionnaire. The questionnaires were distributed to 370
respondents of selected public university. Furthermore, stratified samplings were applied
in this study as sampling technique and data were analysed using descriptive, reliability
and regression analysis method. The results of this study shown that social influence,
effectiveness and price have a positive result while quality and safety were not influenced
to consumer purchase intention.
1557 | UMT UNDERGRADUATE RESEARCH DAY 2018