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Tourist Motivation to Consume Sarawak Local Food
John Martin Anak Igat
Supervisor: En. Hanif Bin Hanan
Second Supervisor: Dr N Alia Fahada W Ab Rahman
Bachelor of Tourism Management
School of Maritime Business and Management
Sarawak is one of the best states in Malaysia which offer the product of eco-tourism and
cultural tourism that different from the other state in Malaysia. In order to understand
the elements that make the tourist visit this state, the motivation factors such as intrinsic
and extrinsic factor need to be clearly understand. The motivation factors lead the tourist
to come and visit the state again in future and in case of this study the researcher looks
into the element of food tourism whereby limited research been done in this state looking
on the perception of the tourist toward trying and consuming the local food. Thus, this
study will focus on the extrinsic and intrinsic motivation factor that influence the tourist
to consuming local traditional food that lead to the intention to revisit the destination.
Keyword: Cultural tourism, Food tourism, Motivation, Extrinsic and Intrinsic factor
1527 | UMT UNDERGRADUATE RESEARCH DAY 2018