Administracion Estrategica - Hill - 8 edición

482 Notas
35. Deming, “Improvement of Quality and Productivity”, pp. 12-22.
36. A. Ries y J. Trout, Positioning: The Battle for Your Mind (Nueva York:
Warner Books, 1982).
37. R. G. Cooper, Product Leadership (Reading, Mass.: Perseus Books,
1999).
38. E. Mansfield, “How Economists View R&D”, Harvard Business Review
(noviembre-diciembre de 1981): 98-106.
39. Idem.
40. G. A. Stevens y J. Burley, “Piloting the Rocket of Radical Innovation”,
Research Technology Management 46 (2003): 16-26.
41. Ibid.; consulte también S. L. Brown y K. M. Eisenhardt, “Product
Development: Past Research, Present Findings, and Future Directions”,
Academy of Management Review 20 (1995): 343-378; M. B.
Lieberman y D. B. Montgomery, “First Mover Advantages”, Strategic
Management Journal 9 (edición especial, verano de 1988): 41-58;
D. J. Teece, “Profiting from Technological Innovation: Implications for
Integration, Collaboration, Licensing and Public Policy”, Research
Policy 15 (1987): 285-305, y G. J. Tellis y P. N. Golder, “First to Market,
First to Fail?”, Sloan Management Review (invierno de 1996):
65-75.
42. Stalk y Hout, Competing Against Time.
43. K. B. Clark y S. C. Wheelwright, Managing New Product and Process
Development (Nueva York: Free Press, 1993); M. A. Schilling y C. W. L.
Hill, “Managing the New Product Development Process”, Academy of
Management Executive 12:3 (agosto de 1998): 67-81.
44. Clark y Wheelwright, Managing New Product and Process Development.
45. P. Sellers, “Getting Customers to Love You”, Fortune (13 de marzo de
1989): 38-42.
46. O. Port, “Moving Past the Assembly Line”, BusinessWeek (edición especial,
Reinventing America, 1992): 177-180.
47. G. P. Pisano y S. C. Wheelwright, “The New Logic of High Tech R&D”,
Harvard Business Review (septiembre-octubre de 1995): 93-105.
48. K. B. Clark y T. Fujimoto, “The Power of Product Integrity”, Harvard
Business Review (noviembre-diciembre de 1990): 107-118; Clark
y Wheelwright, Managing New Product and Process Development;
Brown y Eisenhardt, “Product Development”; Stalk y Hout, Competing
Against Time.
49. C. Christensen, “Quantum Corporation—Business and Product
Teams”, Harvard Business School Case #9-692-023.
50. E. Biyalogorsky, W. Boulding y R. Starlin, “Stuck in the Past: Why
Managers Persist with New Product Failures”, Journal of Marketing,
70(2) (2006): 1-15.
51. H. Petroski, Success through Failure: The Paradox of Design (Princeton,
NJ: Princeton University Press, 2006). Consulte también A. C. Edmondson,
“Learning from Mistakes Is Easier Said Than Done”, Journal
of Applied Behavioral Science, 40 (2004): 66-91.
52. P. Sellers, “Getting Customers to Love you”, Fortune, 13 de marzo de
1989, pp. 38-45.
53. Sellers, “Getting Customers to Love You”.
54. S. Caminiti, “A Mail Order Romance: Lands’ End Courts Unseen Customers”,
Fortune (13 de marzo de 1989): 43-44.
55. Stalk y Hout, Competing Against Time.
56. Fuentes: A. Latour y C. Nuzum, “Verizon Profit Soars Fivefold on
Wireless Growth”, Wall Street Journal (28 de julio de 2004): A3; S.
Woolley, “Do You Fear Me Now?”, Forbes (10 de noviembre de 2003):
78-80; A. Z. Cuneo, “Call Verizon Victorious”, Advertising Age (24 de
marzo de 2004): 3-5; M. Alleven, “Wheels of Churn”, Wireless Week
(1 de septiembre de 2006), publicado en línea at www.wirelessweek.
com.
2. Derek F. Abell, Defining the Business: The Starting Point of Strategic
Planning (Englewood Cliffs, N.J.: Prentice-Hall, 1980), p. 169.
3. R. Kotler, Marketing Management, 5a. ed. (Englewood Cliffs, N.J.:
Prentice-Hall, 1984); M. R. Darby y E. Karni, “Free Competition and
the Optimal Amount of Fraud”, Journal of Law and Economics 16
(1973): 67-86.
4. Abell, Defining the Business, p. 8.
5. Algunas bases teóricas para este enfoque se encuentran en G. R. Jones
y J. Butler, “Costs, Revenues, and Business Level Strategy”, Academy
of Management Review 13 (1988): 202-213; y C. W. L. Hill, “Differentiation
Versus Low Cost or Differentiation and Low Cost: A Contingency
Framework”, Academy of Management Review 13 (1988):
401-412.
6. Esta sección y el material sobre el modelo de negocios se obtuvieron
principalmente en C. W. L. Hill y G. R. Jones, “The Dynamics of Business-
Level Strategy” (documento sin publicar, 2002).
7. Muchos autores han analizado el liderazgo en costos y la diferenciación
como enfoques competitivos básicos; por ejemplo, F. Scherer,
Industrial Market Structure and Economic Performance, 10a. ed. (Boston:
Houghton Mifflin, 2000). La dimensión básica liderazgo en costos/diferenciación
ha recibido bastante apoyo empírico; consulte, por
ejemplo, D. C. Hambrick, “High Profit Strategies in Mature Capital
Goods Industries: A Contingency Approach”, Academy of Management
Journal 26 (1983): 687-707.
8. Michael E. Porter, Competitive Advantage: Creating and Sustaining
Superior Performance (Nueva York: Free Press, 1985), p. 37.
9. Ibid., pp. 13-14.
10. www.walmart.com (2007) (consultada en enero de 2007).
11. D. Miller, “Configurations of Strategy and Structure: Towards a Synthesis”,
Strategic Management Journal 7 (1986): 217-231.
12. J. Guyon, “Can the Savoy Cut Costs and Be the Savoy?”, Wall Street
Journal, 25 de octubre de 1994, p. B1.
13. Michael E. Porter, Competitive Strategy: Techniques for Analyzing Industries
and Competitors (Nueva York: Free Press, 1980), p. 46.
14. Peter F. Drucker, The Practice of Management (Nueva York: Harper,
1954).
15. Charles W. Hofer y D. Schendel, Strategy Formulation: Analytical Concepts
(St. Paul, Minn.: West, 1978).
16. W. K. Hall, “Survival Strategies in a Hostile Environment”, Harvard
Business Review 58 (1980): 75-85; Hambrick, “High Profit Strategies”,
pp. 687-707.
17. J. Guyon, “Can the Savoy Cut Costs and Be the Savoy?”, Wall Street
Journal (25 de octubre de 1994): B1; www.savoy.com, 2007 (consultada
en enero de 2007).
18. La creación de una teoría de grupo estratégico ha sido tema frecuente
en la literatura sobre estrategia. Algunas contribuciones importantes
son: R. E. Caves y Michael Porter, “From Entry Barriers to Mobility
Barriers”, Quarterly Journal of Economics (mayo de 1977): 241-262; K.
R. Harrigan, “An Application of Clustering for Strategic Group Analysis”,
Strategic Management Journal 6 (1985): 55-73; K. J. Hatten y D. E.
Schendel, “Heterogeneity Within an Industry: Company Conduct in
the U.S. Brewing Industry, 1952-1971”, Journal of Industrial Economics
(1985), 26: 97-113, y Michael E. Porter, “The Structure Within Industries
and Companies Performance”, Review of Economics and Statistics
61 (1979): 214-227.
19. G. Hamel y C. K. Prahalad, Competing for the Future (Boston: Harvard
Business School Press, 1994).
20. www.samsung.com (consultada en 2007).
21. R. Foroohar y J. Lee, “Masters of the Digital Age”, Newsweek (18 de
octubre de 2004): E10-E13.
Capítulo 5
1. www.etrade.com, 2007; www.bankofamerica.com, 2006; www.etrade.
com, 2006 (consultadas en 2007).
Capítulo 6
1. www.mattel.com. 2006.0 (consultada en 2007).
2. “Doll Wars”, Business Life (mayo de 2005): 40-42.