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Administracion Estrategica - Hill - 8 edición

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C28 SECCIÓN A Casos a nivel empresarial: locales y globales<br />

20. Peter Lewis, “Apple’s New Core”, en Fortune, 29 de marzo de 2006, pp.<br />

182-184.<br />

21. Citigroup Global Markets, “Apple Computer: New Products Position<br />

Apple Well for Holidays”, 13 de septiembre de 2006.<br />

22. N. Wingfield, “How Apple’s Store Strategy Beat the Odds”, en Wall<br />

Street Journal, 17 de mayo de 2006, p. B1.<br />

23. M. Frazier, “The Bigger Apple”, en Advertising Age, 13 de febrero de<br />

2006, pp. 4-6.<br />

24. IFPI News Release, “Global Music Sales Down 5% in 2001”: http://<br />

www.ifpi.org.<br />

25. W. S. Mossberg, “Record Labels Launch Two Feeble Services to Replace<br />

Napster”, en Wall Street Journal, 7 de febrero de 2002, p. B1.<br />

26. Peter Burrows, “The Man Behind Apple’s Design Magic”, en Business<br />

Week, septiembre de 2005, pp. 27-34.<br />

27. N. Wingfield y E. Smith, “U2’s Gig: Help Apple Sell iPods”, en Wall<br />

Street Journal, 20 de octubre de 2004, p. D5; Apple Computer Press<br />

Release, “iTunes Music Store Downloads Top 150 Million Songs”, 14<br />

de octubre de 2004.<br />

28. Paul Taylor, “iPod Ecosystem Offers Rich Pickings”, FT.com, 24 de<br />

enero de 2006, p. 1.<br />

29. T Braithwaite y K. Allison, “Crunch Time for Apple’s Music Icon”, en<br />

Financial Times, 14 de junio de 2006, p. 27.<br />

30. N. Wingfield y R. A. Guth, “iPod, They Pod: Rivals Imitate Apple’s<br />

Success”, en Wall Street Journal, 18 de septiembre de 2006, p. B1.<br />

31. IDC Press Release, “Long-term PC Outlook Improves”, 14 de septiembre<br />

de 2006.<br />

32. Standard & Poor’s Industry Surveys, Computers: Hardware, “Global<br />

Demand for PCs Accelerates”, 8 de diciembre de 2005.<br />

33. M. Dickerson, “Plain PCs Sitting Pretty”, en Los Angeles Times, 11 de<br />

diciembre de 2005, p. C1.

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