Kotler - Keller - Managementul Marketingului

1022 Partea a VIII-a > Dezvoltarea cu succes pe termen lung <
31. Paula Dwyer, „Tearing Up Today’s Organization Chart“,
BusinessWeek, 18 noiembrie 1994, pag. 80-90.
32. Joann Muller, „Global Motors“, Forbes, 12 ianuarie
2004, pag. 62-68.
33. Shaoming Zou çi S. Tamer Cavusgil, „The GMS: A
Broad Conceptualization of Global Marketing Strategy
and Its Effect on Firm Performance“, Journal of
Marketing 66 (octombrie 2002): 40-56.
34. Geert Hofstede, Culture’s Consequences (Beverley
Hills, CA: Sage, 1980).
35. Paulo Prada çi Bruce Orwall, „A Certain «Je Ne Sais
Quoi» at Disney’s New Park“, Wall Street Journal, 12
martie 2003, pag. B1.
36. Arundhati Parmar, „Dependent Variables: Sounds
Global Strategies Rely on Certain Factors“, Marketing
News, 16 septembrie 2002, pag. 4.
37. Warren J. Keegan, Multinational Marketing
Management, ed. a 5-a (Upper Saddle River, NJ:
Prentice Hall, 1995), pag. 378-381.
38. „What Makes a Company Great?“, Fortune, 26
octombrie 1998, pag. 218-226.
39. David Leonhardt, „It Was a Hit in Buenos Aires – So Why
Not Boise?“, Business Week, 7 septembrie 1998, pag.
56-58; Marlene Parrish, „Taste Buds Tango at New
Squirrel Hill Café“, Pittsburgh Post-Gazette, 6 februarie
2003.
40. Richard P. Carpenter çi echipa Globe, „What They
Meant to Say Was …“, Boston Globe, 2 august 1998,
pag. M6.
41. Pentru o diferenÆiere interesantå bazatå pe conceptul de
poziÆionare globalå în funcÆie de cultura consumatorului,
vezi Dana L. Alden, Jan-Benedict E.M. Steenkamp çi
Rajeev Batra, „Brand Positioning Through Advertising in
Asia, North America, and Europe: The Role of Global
Consumer Culture“, Journal of Marketing 63 (ianuarie
1999): 75-87.
42. Thomas J. Madden, Kelly Hewett çi Martin S. Roth,
„Managing Images in Different Cultures: A Cross-National
Study of Color Meanings and Preferences“,
Journal of International Marketing 8, nr. 4 (2000):
90-107; Zeynep Gürhan-Canli çi Durairaj Maheswaran,
„Cultural Variations in Country of Origin Effects“, Journal
of Marketing Research 37 (august 2000): 309-317.
43. Erin White çi Sarah Ellison, „Unilever Ads Offer a Tribute
to Dirt“, Wall Street Journal, 2 iunie 2003.
44. John L. Graham, Alma T. Mintu çi Waymond Rogers,
„Explorations of Negotiations Behaviors in Ten Foreign
Cultures Using a Model Developed in the United States“,
Management Science 40 (ianuarie 1994): 72-95.
45. Tony Van Alphen, „Some U.S. Makers Dumping Steel in
Canada“, Toronto Star, 2 mai 2001, pag. E01.
46. <www.agmaglobal.org.>.
47. Maricris G. Briones, „The Euro Starts Here“, Marketing
News, 20 iulie 1998, pag. 1, 39.
48. Elliott Masie, „Global Pricing in an Internet World“,
Computer Reseller News, 11 mai 1998, pag. 55, 58.
49. Ram Charan, „The Rules Have Changed“, Fortune, 16
martie 1998, pag. 159-162.
50. <www.ge.com>.
51. David Arnold, „Seven Rules of International Distribution“,
Harvard Business Review (noiembrie-decembrie
2000): 131-137.
52. Arnold, „Seven Rules of International Distribution“, pag.
131-137.
53. „Cola Down Mexico Way“, The Economist, 11 octombrie
2003, pag. 69-70.
54. Jack Ewing, „The Next Wal-Mart?“, BusinessWeek, 26
aprilie 2004, pag. 60-62.
55. „How Big Can It Grow?“, The Economist, 17 aprilie 2004,
pag. 67-69; Greg Masters, „Wal-Mart’s Global
Challenge“, Retail Merchandiser Magazine, 1 mai 2004.
56. „From Head & Shoulders to Kobe“, The Economist, 27
martie 2004, pag. 64.
57. Alessandra Galloni, „Venice: Gondoliers, Lagoons,
Moonlight – and Meatballs?“, Wall Street Journal, (9
august 2002), pag. B1, B4.
58. „A Dragon with Core Values“, The Economist, 30 martie
2002.
59. „The Shock of Old“, The Economist, 13 iulie 2002, pag.
49.
60. Jim Rendon, „When Nations Need a Little Marketing“,
New York Times, 23 noiembrie 2003.
61. Zeynep Gürhan-Canli çi Durairaj Maheswaran, „Cultural
Variations in Country of Origin Effects“, Journal of
Marketing Research 37 (august 2000): 309-317.
62. Jan-Benedict E.M. Steenkamp, Rajeev Batra çi Dana L.
Alden, „How Perceived Brand Globalness Creates
Brand Value“, Journal of International Business Studies
34 (2003): 53-65.
63. Johny K. Johansson, „Global Marketing: Research on
Foreign Entry, Local Marketing, Global Management“,
pag. 457-483; Johny K. Johansson, „Determinants and
Effects of the Use of «Made In» Labels“, International
Marketing Review (Marea Britanie) 6, nr. 1 (1989):
47-58; Warren J. Bilkey çi Erik Nes, „Country-of-Origin
Effects on Product Evaluations“, Journal of International
Business Studies (primåvara-vara 1982): 89-99; „Old
Wine in New Bottles“, The Economist, 21 februarie
1998, pag. 45; Zeynep Gürhan-Canli çi Durairaj
Maheswaran, „Cultural Variations in Country of Origin
Effects“, pag. 309-317.
64. Gerry Kermouch, „Breaking into the Name Game“,
BusinessWeek, 7 aprilie 2003, pag. 54; „Haier’s
Purpose“, The Economist, 20 martie 2004, pag. 72.
65. Chester Dawson, „The Americanization of Toyota“,
BusinessWeek, 15 aprilie 2002, pag. 52-54; „Twenty
Years Down the Road“, The Economist, 14 septembrie
2002, pag. 62-63.
66. Alex Taylor III, „BMW Turns More American Than Ever“,
Fortune, 23 februarie 2004, pag. 42.
67. Dwyer, „Tearing Up Today’s Organization Chart“, pag.
80-90.
68. Christopher A. Bartlett çi Sumantra Ghoshal, Managing
Across Borders (Cambridge, MA: Harvard Business
School Press, 1989).
69. Betsy McKay, „Coke Hunts for Talent to Re-Establish Its
Marketing Might“, Wall Street Journal, 6 martie 2002,
pag. B4.