Kotler - Keller - Managementul Marketingului

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Demands (Lincolnwood, IL: NTC Business Books,
1993); Ajay Menon çi Anil Menon, „Enviropreneurial
Marketing Strategy: The Emergence of Corporate Environmentalism
as Market Strategy“, Journal of Marketing,
ianuarie 1995, pp. 51-67; Michael Rotchschild, „Carrots,
Sticks, and Promise: A Conceptual Framework for the
Management of Public Health and Social Issue Behaviors“,
Journal of Marketing, octombrie 1999, pp. 29-37.
51. Brad Stone, „Your Next Computer“, Newsweek, 7 iunie
2004, p. 65.
52. Moon Ihlwan, „Wireless Wonders: Samsung Gets Wired
on Wireless“, BusinessWeek, 26 aprilie 2004; Richard
Shim çi Michael Kannelos, „Networked Homes Move
Closer to Reality“, CNET News.com, 28 mai 2004.
53. Vezi Dorothy Cohen, Legal Issues on Marketing Decision
Making (Cincinnati: South-Western, 1995).
54. Rebecca Gardyn, „Swap Meet“, American Demographics,
iulie 2001, pp. 51-55.
55. Pamela Paul, „Mixed Signals“, American Demographics,
iulie 2001, pp. 45-49.