Kotler - Keller - Managementul Marketingului

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42. Linda Himelstein, „Yahoo! The Company, the Strategy,
the Stock“, BusinessWeek, 7 septembrie 1998, pp.
66-76; Marc Gunther, „The Cheering Fades for Yahoo!“,
Fortune, 12 noiembrie 2001; Ben Elgin, „Inside Yahoo!
The Untold Story of How Arrogance, Infighting, and
Management Missteps Derailed One of the Hottest
Companies on the Web“, BusinessWeek, 21 mai 2001,
p. 114; Ben Elgin, „The Search War Is About to Get
Bloody“, BusinessWeek, 28 iulie 2003, pp. 72-73.
43. Himelstein, „Yahoo! The Company, the Strategy, the
Stock“, pp. 66-76; Gunther, „The Cheering Fades for
Yahoo!“; Elgin, „Inside Yahoo! The Untold Story of How
Arrogance, Infighting, and Management Missteps Derailed
One of the Hottest Companies of the Web“, p. 114;
Elgin, „The Search War Is About to Get Bloody“, pp.
72-73.
44. Oscar Suris, „Ads Aim to Sell Hush Puppies to New
Yuppies“, Wall Street Journal, 28 iulie 1993, pp. B1, B6;
Keith Naughton, „Don’t Step on My Blue Suede Hush
Puppies“, BusinessWeek, 11 septembrie 1995, pp.
84-86; Cyndee Miller, „Hush Puppies: All of a Sudden
They’re Cool“, Marketing News, 12 februarie 1996, p.
10; Denise Gellene, „An Old Dog’s New Tricks: Hush
Puppies’ Return in the ’90s Is No Small Feet“, Los
Angeles Times, 30 august 1997, p. D1; Malcolm
Gladwell, „How to Start an Epidemic“, The Guardian,22
aprilie 2000.
45. Sarah Ellison, „P&G to Buy Glide Dental Floss, A
Popular Brand“, Wall Street Journal, 17 septembrie
2003, p. A19; „What’s Hot: Promoting Dental Floss“,
Drug Store News, 8 septembrie 2003, p. 23.
46. Allen J. McGrath, „Growth Strategies with a ’90s Twist“,
Across the Board, martie 1995, pp. 43-46.
47. Jane Eisinger Rooney, „Brand New Day“, Association
Management, februarie 2003, pp. 46-51.
48. Brian Wansink çi Michael L. Ray, „Advertising Strategies
to Increase Usage Frequency“, Journal of Marketing,
ianaurie 1996, pp. 31-46. Vezi çi Brian Wansink,
„Expansion Advertising“, în How Advertising Works,
coordonatå de John Philip Jones (Thousand Oaks, CA:
Sage Publications), pp. 95-103.
49. Stephanie Thompson, „Coffee Brands Think Outside of
the Can“, Advertising Age, 28 iulie 2003, p. 26.
50. Vanessa O’Connell, „Food: After Years of Trial and
Error, a Pickle Slice That Stays Put“, Wall Street Journal,
6 octombrie 1998, p. B1; „Vlasic’s Hamburger-Size
Pickles“, Wall Street Journal, 5 octombrie 1998, p. A26;
www.vlasic.com.
51. Kathryn Shattuck, „Mouthwash Without the Bottle“, New
York Times, 7 iulie 2002, p. 32, Michael Beirne çi Aaron
Baar, „Altoids Takes Offense in Breath Strips War“,
Brandweek, 9 decembrie 2002, p. 4.
52. Stephen M. Nowlis çi Itamar Simonson, „The Effect of
New Product Features on Brand Choice“, Journal of
Marketing Research, februarie 1996, pp. 36-46.
53. Philip Kotler, „Phasing Out Weak Products“, Harvard
Business Review, martie-aprilie 1965, pp. 107-118;
Richard T. Hise, A Parasuraman çi R. Viswanathan,
„Product Elimination: The Neglected Management
Responsibility“, Journal of Business Strategy, primåvara
1984, pp. 56-63; George J. Avlonitis, „Product Elimination
Decision Making: Does Formality Matter“, Journal
of Marketing, iarna 1985, pp. 41-52.
54. Kathryn Rudie Harrigan, „The Effect of Exit Barriers
upon Strategic Flexibility“, Strategic Management Journal
1, 1980, pp. 165-176.
55. Kathryn Rudie Harrigan, „Strategies for Declining Industries“,
Journal of Business Strategy, toamna 1980, p. 27.
56. „Hot Cereal Is One Hot Commodity“, Prepared Foods,
ianuarie 2000.
57. Philip Kotler, „Harvesting Strategies for Weak Products“,
Business Horizons, august 1978, pp. 15-22; Laurence
P. Feldman çi Albert L. Page, „Harvesting: The Misunderstood
Market Exit Strategy“, Journal of Business
Strategy, primåvara 1985, pp. 79-85.
58. Claudia H. Deutsch, „Pitney Bowes Survives Faxes,
E-Mail and the Internet“, New York Times, 18 august
1998, p. D1; Matthew Lubanko, „Pitney Bowes faces
E-Foes Despite Lion’s Share of the Market“, Hartford
Courant, 18 martie 2000, p. E1.
59. Nariman K. Dhalla çi Sonia Yuspeh, „Forget the Product
Life Cycle Concept“, Harvard Business Review,
ianuarie-februarie 1976, p. 195.
60. Robert D. Buzzell, „Market Functions and Market Evolution“,
Journal of Marketing 63, ediÆie specialå 1999, pp.
61-63.
61. Pentru o analizå a evoluÆiei pieÆei minivanurilor între
1982 çi 1998, vezi Jose Antonio Rosa, Joseph E. Porac,
Jelena Runser-Spanjol çi Michael S. Saxon,
„Sociocognitive Dynamics in a Product Market“, Journal
of Marketing 63, ediÆie specialå 1999, pp. 64-77.
62. Daniel Fisher, „Six Feet Under“, Forbes, 7 iulie 2003, pp.
66-68.