Kotler - Keller - Managementul Marketingului

538 Partea a IV-a > Crearea unor mårci puternice <
50. Allen J. McGrath, „Growth Strategies with a ‘90s Twist“,
Across the Board, martie 1995, pp. 43-46; Antonio Ligi,
„The Bottom Line: Logitech Plots Its Escape from Mouse
Trap“, Dow Jones Newswire, 20 februarie 2001.
51. Melita Marie Garza, „Illinois Tool Works Stock Continues
to Suffer Since Acquisition of Firm“, Chicago Tribune,16
noiembrie 2000.
52. Jayne O’Donnell, „Family Rolling to Success on the Tire
Rack“, USA Today, 8 decembrie 2003, p. 3B.
53. John Gaffney, „Shoe Fetish“, Business 2.0, martie 2002,
pp. 98-99.
54. E. R. Linneman çi L. J. Stanton, Making Niche Marketing
Work (New York: McGraw-Hill, 1991).
55. Thomas A. Fogarty, „Keeping Zippo’s Flame Eternal“,
USA Today, 24 iunie 2003, p. 3B.
56. Matthew Maier, „Hooking Up with Gen Y“, Business 2.0,
octombrie 2003, pp. 49-52.
57. Gerry Khermouch, „Richard Branson: Winning Virgin
Territory“, BusinessWeek, 22 decembrie 2003, p. 45.
58. Robert Spector, Amazon.com: Get Big Fast (New York:
HarperBusiness, 2000), p. 151.