Kotler - Keller - Managementul Marketingului

> ConcurenÆa < Capitolul 11 537
21. John D. Cripps, „Heuristics and Biases in Timing the
Replacement of Durable Products“, Journal of Consumer
Research 21, septembrie 1994, pp. 304-318.
22. „Business Bubbles“, The Economist, 12 octombrie
2002.
23. Carla Rapoport, „You Can Make Money in Japan“, Fortune,
12 februarie 1990, pp. 85-92; Keith H. Hammonds,
„A Moment Kodak Wants to Capture“, BusinessWeek,
27 august 1990, pp. 52-53; Alison Fahey, „Polaroid,
Kodak, Fuji Get Clicking“, Advertising Age, 20 mai 1991,
pp. 18; Peter Nulty, „The New Look of Photography“,
Fortune, 1 iulie 1991, pp. 36-41.
24. Bruce Upbin, „Sharpening the Claws“, Forbes, 26 iulie
1999, pp. 102-105.
25. Akio Morita, Made in Japan (New York: Dutton, 1986),
capitolul 1.
26. Jonathan Glancey, „The Private World of the Walkman“,
The Guardian, 11 octombrie 1999.
27. Intensificarea concurenÆei mondiale pe parcursul ultimilor
ani a stârnit interesul managerilor faÆå de
modelele de tacticå çi strategie militarå de råzboi; vezi
Sun Tsu, The Art of War (London: Oxford University
Press, 1963); Miyamoto Mushashi, A Book of Five
Rings (Woodstock, NY: Overlook Press, 1974); Carl
von Clausewitz, On War (London: Routledge & Kegan
Paul, 1908); çi B. H. Liddell-Hart, Strategy (New York:
Praeger, 1967).
28. Aceste çase strategii de apårare, la fel ca çi cele cinci
strategii de atac, sunt preluate dupå Philip Kotler çi Ravi
Singh, „Marketing Warfare in the 1980s“, Journal of
Business Strategy, iarna 1981, p. 30-41. Ca bibliografie
suplimentarå, vezi Gerald A. Michaelson, Winning the
Marketing War: A Field Manual for Business Leaders
(Lanham, MD: Abt Books, 1987); Ries çi Trout,
Marketing Warfare (New York: New American Library,
1986); Jay Conrad Levinson, Guerrilla Marketing (Boston,
MA: Houghton-Mifflin Co., 1984); çi Barrie G.
James, Business Wargames (Harmondsworth, England:
Penguin Books, 1984).
29. Porter, Competitive Strategy, capitolul 4; Jaideep
Prabhu çi David W. Stewart, „Signaling Strategies in
Competitive Interaction: Building Reputations and
Hiding the Truth“, Journal of Marketing Research 38,
februarie 2001, pp. 62-72.
30. Jehoshua Eliashberg çi Thomas S. Robertson, „New
Product Preannouncing Behavior: A Market Signaling
Study“, Journal of Marketing Research 25, august 1988,
pp. 282-292; Roger J. Calantone çi Kim E. Chatzel,
„Strategic Foretelling: Communication-Based Antecedents
of a Firm’s Propensity to Preannounce“, Journal of
Marketing 64, ianuarie 2000, pp. 17-30.
31. Thomas S. Robertson, Jehoshua Eliashberg çi Talia
Rymon, „New Product Announcement Signals and
Incumbent Reactions“, Journal of Marketing 59, iulie
1995, pp. 1-15.
32. Barry L. Bayus, Sanjay Jain çi Ambar G. Rao, „Truth or
Consequences: An Analysis of Vaporware and New
Product Announcements“, Journal of Marketing
Research 38, februarie 2001, pp. 3-13.
33. Charles Haddad, „FedEx: Gaining on Ground“,
BusinessWeek, 16 decembrie 2002, pp. 126-128; Kevin
Kelleher, „Why FedEx Is Gaining Ground“, Business 2.0,
octombrie 2003, pp. 56-57.
34. Gerry Kermouch, „Spiking the Booze Business“,
BusinessWeek, 19 mai 2003, pp. 77-78.
35. Philip Kotler çi Paul N. Bloom, „Strategies for High
Market-Share Companies“, Harvard Business Review,
noiembrie-decembrie 1975, p. 63-72. Vezi çi Porter,
Competitive Advantage, p. 221-26.
36. Ira Teinowitz, „New Miller CEO Gives Agencies a
Chance: Fallon, Wieden Get Opportunity to Drive
Brands“, Advertising Age, 12 aprilie 1999.
37. Thomas V. Bonoma çi Bruce H. Clark, Marketing Performance
Assessment (Boston: Harvard Business School
Press, 1988); Robert Shaw, Measuring and Valuing
Customer Relationships (London: Business Intelligence,
1999).
38. Robert D. Buzzell çi Frederick D. Wiersema, „Successful
Share-Building Strategies“, Harvard Business Review,
ianuarie-februarie 1981, pp. 135-44.
39. Robert J. Dolan, „Models of Competition: A Review of
Theory and Empirical Evidence“, în Review of
Marketing, editori Ben M. Enis çi Kenneth J. Roering
(Chicago: American Marketing Association, 1981), pp.
224-34.
40. Linda Hellofs çi Robert Jacobson, „Market Share and
Customer’s Perceptions of Quality: When Can Firms
Grow Their Way to Higher Versus Lower Quality?“,
Journal of Marketing 63, ianuarie 1999, pp. 16-25.
41. Alex Taylor III, „Lord of the Air“, Fortune, 10 noiembrie
2003, pp. 144-152.
42. Bill Breen, „LeapFrog’s Great Leap“, Fast Company,
iunie 2003, pp. 88-96.
43. Holman W. Jenkins Jr., „Business World On a Happier
Note, Orange Juice“, Wall Street Journal, 23 septembrie
1998, p. A23; Robert J. O’Harrow Jr., „PepsiCo to
Acquire Quaker for $14 Billion“, Washington Post, 5
decembrie 2000, p. E-01.
44. Eryn Brown, „Sony’s Big Bazooka“, Fortune, 30 decembrie
2002, pp. 111-114.
45. Alison Overholt, „The Google of Email?“, Fast Company,
martie 2004, p. 36; Michael Bazeley, „New Software
Product Is Called the Google of Email“, Knight-Ridder
Tribune Business News, 14 aprilie 2004, p. 1.
46. „Boots Counts the Cost of Not Counting Pennies“,
Marketing Week, 5 februarie 2004, pp. 30-31.
47. Henry Sender, „World Business (A Special Report)
Back from the Brink: Samsung Electronics Got into
Trouble by Being Like Many Asian Firms; It Survived by
Being Different“, Wall Street Journal, 22 septembrie
2003, p. R5.
48. Theodore Levitt, „Innovative Imitation“, Harvard Business
Review, septembrie-octombrie 1996, p. 63. Vezi çi
Steven P. Schnaars, Managing Imitation Strategies:
How Later Entrants Seize Markets from Pioneers (New
York: Free Press, 1994).
49. Stuart F. Brown, „The Company that Out-Harleys
Harley“, Fortune, 28 septembrie 1998, p. 56-57.