Kotler - Keller - Managementul Marketingului

> ReÆelele de furnizare a valorii çi canalele de marketing < Capitolul 15 735
„Mail versus Mall: A Strategic Analysis of Competition
Between Direct Marketers and Conventional Retailers“,
Marketing Science 17, no. 3, 1998, pp. 181-95.
37. Paul Miller, „Merchandise by Medium“, Catalog Age,
iunie 2003, pp. 91-95.
38. Coughlan çi Stern, „Marketing Channel Design and Management“,
pp. 247-269.
39. Rob Wheery, „Pedal Pushers“, Forbes, 14 octombrie
2002, pp. 205-206.
40. Fareena Sultan çi Andrew J. Rohm, „The Evolving Role
of the Internet in Marketing Strategy: An Exploratory
Study“, Journal of Interactive Marketing, primåvara
2004, pp. 6-19.
41. Aceastå porÆiune a capitolului are la bazå lucrarea lui
Stern çi El-Ansary, Marketing Channels, capitolul 6. Vezi
çi Jonathan D. Hibbard, Nirmalaya Kumar çi Louis W.
Stern, „Examining the Impact of Destructive Acts in
Marketing Channel Relationships“, Journal of Marketing
Research 38, februarie 2001, pp. 45-61; Kersi D. Antia çi
Gary L. Frazier, „The Severity of Contract Enforcement
in Interfirm Channel Relationships“, Journal of Marketing
65, octombrie 2001, pp. 67-81; James R. Brown,
Chekitan S. Dev çi Dong-Jin Lee, „Managing Marketing
Channel Opportunism: The Efficiency of Alternative
Governance Mechanisms“, Journal of Marketing 64,
aprilie 2001, pp. 51-65.
42. Allessandra Galloni, „Levi’s Doesn’t Fancy Selling With
Cukes“, Wall Street Journal, 10 aprilie 2001, p. B10;
„Trouser Suit“, The Economist, 24 noiembrie 2001, p.
56, www.levistrauss.com.
43. Greg Johnson, „Gray Wail; Southern California Companies
Are Among the Many Upscale Manufacturers
Voicing Their Displeasure About Middlemen Delivering
Their Goods into the Hands of Unauthorized Discount
Retailers“, Los Angeles Times, 30 martie 1997, p. B1.
Vezi çi Paul R. Messinger çi Chakravarthi Narasimhan,
„Has Power Shifted in the Grocery Channel?“, Marketing
Science 14, no. 2 (1995): pp. 189-223.
44. William G. Zikmund çi William J. Stanton, „Recycling
Solid Wastes: A Channel-of-Distribution Problem“, Journal
of Marketing, iulie 1971, p. 34.
45. Heather Green, „Lessons of the Cyber Survivors“,
BusinessWeek, 22 aprilie 2002, p. 42.
46. Duff McDonald, „Customer, Support Thyself“, Business
2.0, aprilie 2004, p. 56.
47. Steve Bodow, „The Care and Feeding of a Killer App“,
Business 2.0, august 2002, pp. 76-78.
48. Ronald Abler, John S. Adams çi Peter Gould, Spatial
Organizations: The Geographer’s View of the World
(Upper Saddle River, NJ: Prentice Hall, 1971), pp.
531-532.
49. Descris în Inside 1-to-1, articol din buletinul intern al
companiei Peppers and Rogers Group, 14 mai 2001.
50. Bob Tedeschi, „How Harley Revved Online Sales“,
Business 2.0, decembrie 2002/ianuarie 2003, p. 44.
51. Gary McWilliams çi Ann Zimmerman, „Dell Plans to
Peddle PCs Inside Sears, Other Large Chains“, Wall
Street Journal, 30 ianuarie 2003, pp. B1, B3.
52. Pallavi Gogoi, „The Hot News in Banking: Bricks and
Mortar“, BusinessWeek, 21 aprilie 2003, pp. 83-84.
53. Louise Lee, „Online Grocers: Finally Delivering the
Lettuce“, BusinessWeek, 28 aprilie 2003, p. 67.
54. „2001 Industry Forecast“, Outdoor Power Equipment, 1
ianuarie 2001.