Kotler - Keller - Managementul Marketingului

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44. Trish Hall, „New Packaging May Soon Lead to Food
That Tastes Better and Is More Convenient“, Wall Street
Journal, 21 aprilie 1986, p. 25.
45. „Tetra Pak Opens Innovative Environmentally Friendly
Corporate Headquarters“, PR Newswire, 1 septembrie
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46. Kate Fitzgerald, „Packaging Is the Capper“, Advertising
Age, 5 mai 2003, p. 22.
47. Pam Weisz, „Repackaging“, Brandweek, 27 februarie
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48. „Campbell Soup Co. Changes the Look of Its Famous
Cans“, Wall Street Journal, 26 august 1999, p. B10; Kate
Novack, „Tomato Soup with a Side of Pop Art“, Time,10
mai 2004.
49. Siva K. Balasubramanian çi Catherine Cole, „Consumers’
Search and Use of Nutrition Information: The
Challenge and Promise of the Nutrition Labeling and
Education Act“, Journal of Marketing 66, iulie 2002, pp.
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Burton, „Making Healthful Food Choices: The Influence
of Health Claims and Nutrition Information on Consumers’
Evaluations of Packaged Food Products and
Restaurant Menu Items“, Journal of Marketing 67, aprilie
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50. Jason Stein, „10-year Mitsubishi Warranty Is Small Part
of a Larger Plan“, Automotive News, 12 ianuarie 2004, p.
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51. „More Firms Pledge Guaranteed Service“, Wall Street
Journal, 17 iulie 1991, p. B1, B6; Barbara Ettore,
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Review, martie 1994, pp. 18-23. A se vedea çi
Christopher W. L. Hart, Extraordinary Guarantees (New
York: Amacom, 1993); Sridhar Moorthy çi Kannan
Srinivasan, „Signaling Quality with a Money-Back
Guarantee: The Role of Transaction Costs“, Marketing
Science 14, no. 4 (1995): pp. 442-46.