Kotler - Keller - Managementul Marketingului

> Managementul distribuÆiei cu amånuntul çi cu ridicata çi al logisticii < Capitolul 16 785
14. Evan Tatge, „Fun & Games“, Forbes, 12 ianuarie 2004,
pp. 138-144.
15. Nanette Byrnes, „What’s Beyond for Bed Bath &
Beyond“, BusinessWeek, 19 ianuarie 2004, pp. 48-50.
16. Uta Werner, John McDermott çi Greg Rotz, „Retailers at
the Crossroads: How to Develop Profitable New Growth
Strategies“, Journal of Business Strategy 25, no. 2,
2004, pp. 10-17.
17. Cecilie Rohwedder, „Viva la Differenza“, Wall Street
Journal, 29 ianuarie 2003, pp. B1, B8.
18. Amy Wu, „A Specialty Food Store with a Discount
Attitude“, New York Times, 27 iulie 2003, pp. 3-4.
19. Constance L. Hays, „Retailers Seeking to Lure
Customers with Service“, New York Times, 1 decembrie
2003, p. C13.
20. Calmetta Coleman, „Kohl’s Retail Racetrack“, Wall
Street Journal, 1 martie 2000.
21. Piet Vroon et al., Smell: The Secret Seducer (New York:
Farrar, Straus & Giroux, 1997).
22. Kenneth T. Rosen çi Amanda L. Howard, „E-tail: Gold
Rush or Fool’s Gold?“, California Management Review,
1 aprilie 2000, pp. 72-100; Moira Cotlier, „Census
Releases First E-commerce Report“, Catalog Age, 1 mai
2001; Associated Press, „Online Sales Boomed at End
of 2000“, Star-Tribune of Twin Cities, 17 februarie 2001;
„Reinventing the Store“, The Economist, 22 noiembrie
2003, pp. 65-68.
23. Pentru o analizå mai amplå, vezi Philip Kotler, „Atmospherics
as a Marketing Tool”, Journal of Retailing, iarna
1973-1974, pp. 48-64; Mary Jo Bitner, „Servicescapes:
The Impact of Physical Surroundings on Customers and
Employees”, Journal of Marketing, aprilie 1992, pp.
57-71. Vezi çi B. Joseph Pine II çi James H. Gilmore,
The Experience Economy (Boston: Harvard Business
School Press, 1999).
24. Janet Eastman, „In the Latest Form of Retail Theater,
Appliance Customers Who Come to Visit Are Making
Themselves Right at Home“, Los Angeles Times, 1
noiembrie 2002, p. E32.
25. Frank Feather, The Future Consumer (Toronto:
Warwick Publishing, 1994), p. 171. Vezi çi Stephen J.
Hoch, Xavier Dreeze çi Mary E. Purk, „EDLP, Hi-Lo, and
Margin Arithmetic”, Journal of Marketing, octombrie
1994, pp. 1-15; David R. Bell çi James M. Lattin,
„Shopping Behavior and Consumer Preference for
Retail Price Format: Why ‘Large Basket’ Shoppers
Prefer EDLP“, Marketing Science 17, primåvara 1998,
pp. 66-68.
26. Lorrie Grant, „Retailers Take Novel Approach to Get
Their Brands in Front of Shoppers“, USA Today, 17 iunie
2003, p. 2B.
27. Carol Tice, „Anchors Away: Department Stores Lose
Role at Malls“, Puget Sound Business Journal, 13
februarie 2004, p. 1.
28. R. L. Davies çi D. S. Rogers, editori, Store Location and
Store Assessment Research (New York: John Wiley,
1984).
29. Sara L. McLafferty, Location Strategies for Retail and
Service Firms (Lexington, MA: Lexington Books, 1987).
30. Theresa Howard, „Retail Stores Pop Up for Limited Time
Only“, USA Today, 28 mai 2004, p. 1B.
31. Wendy Liebmann, „Consumers Push Back“,
Brandweek, 23 februarie 2004, pp. 19-20.
32. Liebmann, „Consumers Push Back“, pp. 19-20.
33. Liebmann, „Consumers Push Back“, pp. 19-20.
34. Teri Agins, „Todd Does Target“, Wall Street Journal, 11
aprilie 2002, pp. B1, B6.
35. „Sears Updates Its Operations“, USA Today, 29 octombrie
2001; Amy Merrick, „Sears to Overhaul Stores,
Change Format, Cut 5,000 Jobs in Move to Boost
Earnings“, Wall Street Journal, 25 octombrie 2001, p.
B9.
36. Catherine Yang, „Maybe They Should Call Them
Scammers“, BusinessWeek, 16 ianuarie 1995, pp.
32-33; Ronald C. Goodstein, „UPC Scanner Pricing
Systems: Are They Accurate?“, Journal of Marketing,
aprilie 1994, pp. 20-30.
37. Pentru o listå a factorilor decisivi în succesul unui sistem
EDI, vezi R. P. Vlosky, D. T. Wilson çi P. M. Smith,
„Electronic Data Interchange Implementation Strategies:
A Case Study“, Journal of Business & Industrial
Marketing 9, no. 4 (1994): pp. 5-18.
38. „Business Bulletin: Shopper Scanner“, Wall Street
Journal, 18 februarie 1995, p. A1.
39. Pentru continuarea discuÆiei pe tema tendinÆelor din
comerÆul cu amånuntul, vezi Louis W. Stern çi Adel I.
El-Ansary, Marketing Channels, ediÆia a 5-a (Upper
Saddle River, NJ: Prentice Hall, 1996).
40. Shelley Donald Coolidge, „Facing Saturated Home
Market, Retailers Look to Rest of World“, Christian
Science Monitor, 14 februarie 1994, p. 7; Carla
Rapoport cu Justin Martin, „Retailers Go Global“,
Fortune, 20 februarie 1995, p. 102-8.
41. Matthew Boyle, „Brand Killers“, Fortune, 11 august
2003, pp. 88-100.
42. Gary McWilliams, „Retailers Create Own-Label PCs as
Brand Names Dwindle“, Wall Street Journal, 3 mai 2002,
pp. B1, B3.
43. Boyle, „Brand Killers“, pp. 88-100; William C. Copacino,
Supply Chain Management (Boca Raton, FL: St. Lucie
Press, 1997).
44. Ken Clark, „Store Brands Get Serious“, Chain Store
Age, martie 2004, pp. 44-46.
45. James A. Narus çi James C. Anderson, „Contributing as
a Distributor to Partnerships with Manufacturers“,
Business Horizons, septembrie-octombrie 1987. Vezi çi
James D. Hlavecek çi Tommy J. McCuistion, „Industrial
Distributors – When, Who, and How“, Harvard Business
Review, martie-aprilie 1983, pp. 96-101.
46. Bert McCammon, Robert F. Lusch, Deborah S.
Coykendall çi James M. Kenderdine, Wholesaling in
Transition (Norman: University of Oklahoma, College of
Business Administration, 1989).
47. Hoover’s Company Profiles, 1999; çi site-uri Web ale
companiilor.
48. Michael Liedtke, „Online Goes Offline at McKesson
HBOC“, Pittsburgh Post-Gazette, 27 februarie 2001, p. B4.
49. www.grainger.com.