o_19nhsmha01vhpfpg1knut7kcn4a.pdf

El presente estudio describe la importancia competitiva que tienen los productos orgánicos
como es el caso del café Mexicano y se tiene como finalidad mostrar los beneficios que trae
consigo el comercio de productos con certificación orgánica, nuestro caso de estudio es el
café.
Los hallazgos evidencian el alza en la demanda en la última década de los productos
orgánicos en los países desarrollados, representando un área de oportunidad para los
pequeños productores de café orgánico de nuestro país.
Palabras Clave: Café Orgánico, Ventaja Competitiva
Abstract
Undoubtedly, coffee and tea is the most popular drink in the world and more rooted in
occidental cultures and better known throughout the world.
The following data attest to the importance of coffee:
a) After oil and wheat, is the third largest in the world commodity turnover.
b) On a global scale, are consumed daily around 1,600 million cups, whose value is
estimated at approximately 200,000 million pesetas.
c) It is grown in 78 countries and in some, it is the main source of income.
Because of this it is easy to conclude that coffee is part of a world so complex (Carmona
Lopez, 1999).
The research work is to show the benefits that brings trade certified organic products, our
case study is coffee.
In this study it was found that the demand for organic coffee, in developed countries like
the EU, U.S. and Japan, is constant, including the consumption of organic products is a
stable market, so the conventional coffee consumption decreased.
It is relevant to note that organic products are cultures in which no chemicals are used. The
transgenic crop varieties are not accepted. When foods are processed, not use artificial
additives or preservatives. In food processing, using natural ingredients that do not alter its
nutritional quality.
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