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Abstract
A company is generating jobs, investment in the country and continue to grow because of
not only economically, is to seek recognition of society not only identifying mark, slogan,
logo, colors and other aspects.
But not all companies are dedicated to the production and there are companies dedicated to
the marketing of products which need to implement sales techniques or strategies to
achieve increased profits of the company, as a consequence, the result obtained is the
recognition brand or product to offer.
However the need to work on the basis of objectives is paramount as companies seek
higher profits and the result is the intellectual growth and recognition in society and thereby
again concludes that judicial economy is "if you get what you want , you always want more
and more "naturally applies to individuals and businesses, with the direction to grow more
branches in local, national or international market in order to expand, expand products,
among other things.
The aim of the research is that companies become more competitive and increase profits
achieve, if you know the factors involved in order to become more productive whether in
sales or production will be much easier to obtain favorable results, this will have to do the
following: health and safety, motivation, leadership, goals, work environment, division of
work, recognition, material and equipment required, among other things, sales techniques
and strategies, care of customers and suppliers, distribution areas, advertising and image of
the organization.
Keywords: Productivity, Strategies, Sales Techniques, Organizational Management
Desarrollo del trabajo
Introducción
Es importante reconocer que las empresas pequeñas y medianas, algunas veces no logran el
desarrollo o competitividad que se desea, esto se debe a que no se ha aplicado una
estrategia o técnica que pueda mejorar el resultado económico.
Se debe que tener la clara convicción y las ideas de lo que se quiere hacer para lograr el
éxito ante la sociedad como marca de un bien o un servicio, por lo que en el marco teórico
se explica en que consiste la productividad, estrategias y técnicas de venta. Una vez que se
tiene la idea se trabaja en una gestión organizacional.
En el primer capítulo se muestra claramente aportaciones de las escuelas de la
administración para lograr una mayor productividad y porque debe de existir un ambiente
de trabajo adecuado para obtener resultados como: la productividad, ambiente laboral,
satisfacción, seguridad e higiene, motivación, trabajar por objetivos etc.
En el segundo capítulo, consta de estrategias y técnicas más comunes que son utilizadas
para lograr el éxito empresarial y un desarrollo económico más eficiente. Por lo que se tiene
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