o_19nhsmha01vhpfpg1knut7kcn4a.pdf

TABLE 1. CONGRUENCE MATRIX
PERFORMANCE OF THE WEB SITES FOR PROMOTION OF TOURISM DESTINATIONS IN MEXICO
RESEARCH
QUESTIONS OBJECTIVE
GENERAL
HYPOTHESIS VAR. DIMENSION INDICATOR
GENERAL
QUESTION
GENERAL
OBJECTIVE
Dependent
To what degree do Determine to what The better the
popularity, speed, degree popularity, level of
size and feedback speed, size, and popularity,
influence the feedback influence speed, size and
performance of the performance of feedback is, the
Performance Level of Performance
destination websites destination websites better the
performance scores
in Mexico? in Mexico.
performance of
destination
websites in
Mexico will be.
SPECIFIC
SPECIFIC
Independent
QUESTIONS OBJECTIVES
How does popularity Identify to what The better the Popularity Google Rank, Obtained score
influence the degree popularity level of
inbound links, Number of
performance of influences the popularity is, the
Alexa rank, inbound links
destination websites performance of better the
No. of
in Mexico? destination websites performance of
languages
in Mexico.
destination
websites in
Mexico will be.
How does speed Identify to what The better the Speed Speed Rank Page Speed
influence the degree speed level of speed is,
Online
performance of influences the the better the
destination websites performance of performance of
in Mexico? destination websites destination
in Mexico.
websites in
Mexico will be.
How does size
influence the
performance of
destination websites
in Mexico?
Identify to what
degree size influences
the performance of
destination websites
in Mexico.
The smaller the
size of a website
is, the better its
performance will
be.
Size Web Optimizer Website size in
bytes
How does feedback
influence the
performance of
destination websites
in Mexico?
How does age
influence the
performance of
destination websites
in Mexico?
Identify to what
degree feedback
influences the
performance of
destination websites
in Mexico.
Identify to what
degree age influences
the performance of
destination websites
in Mexico.
The better the
level of feedback
is, the better the
performance of
destination
websites in
Mexico will be.
The older a
website is, the
better its
performance will
be.
Feedback
Age
E-mail
feedback
Wayback
Machine
Obtained score
Age in days
III.
JUSTIFICATION.
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